Consultation on an alcohol strategy
Start date: 17th November 2025
End date: 31st December 2025
What are we consulting on?
The council is developing a new alcohol strategy to help improve health and wellbeing across the city. This survey is part of a wider consultation being carried out by Liverpool John Moores University (LJMU) to gather views from local people. Your responses will help shape the strategy and ensure it reflects the needs and priorities of Liverpool’s communities.
How to comment
You are eligible to take part if you:
- are aged 18 or over
- live or work in Liverpool
The questionnaire will be conducted online (using your phone, tablet, laptop or PC) and includes questions that will ask you about views on alcohol use in Liverpool, your experiences (if any) of the support services available on Liverpool for those who need support with their alcohol use, and your thoughts on what should be included in the new strategy. The questionnaire should take 10-15 minutes to complete.
You will have the option to provide your contact details in order to opt-in to a prize draw to win £25. The probability of winning will be approximately 1 in 100. The lottery will be drawn in January 2026 and the winner[s] notified using the contact details provided. Your contact details will not be recorded with the project data collected from you.
More detailed information about the study is available in the information sheet which precedes the survey.
Complete the alcohol strategy survey now
Submitting the questionnaire implies your consent to take part in this project.
What happens to my views?
The findings from the project will be written up in a report commissioned by Liverpool City Council. We will write our reports in a way that no-one can work out that you took part in the project.
The information you give us, or that we collect from you, from which you can be identified (e.g. from identifiers such as your name, date of birth, audio recording etc.), is known as personal data. Taking part in this project will involve the collection/use of your personal data. We will keep all information about you safe and secure. The investigator and investigator team will have access to some or all of your personal data. You can object to our processing of your data and have the right to ask us to access, remove, change or delete data we hold about you for the purposes of the study. We might not always be able to do this if it means we cannot use your data to do the project. If so, we will tell you why we cannot do this.
The personal data collected will include:
- Contact details. If you choose to enter the prize draw, your contact details will be collected as part of your responses.
- Project data. We will use a code/pseudonym so that you cannot be directly identified from the data.
Identifiable project data will be stored securely for the duration of the project – unless there is no need for the data to be identifiable, at which point it will be made anonymous. Other data (including consent forms) or project data that needs to be identifiable, will be stored securely at LJMU for three years after publication or public release of the work.
What happens next?
Following the close of the public consultation, a summary of the findings will be shared with the public and stakeholders through two of face-to-face feedback sessions (one in North Liverpool & one in South Liverpool). These sessions will provide an opportunity for discussion and feedback before the consultation responses are incorporated into the first draft of the Alcohol Strategy.
The strategy will be launched in July 2026.
Further information
Please follow the link to survey where a more detailed information sheet which has contact details for the research team, should you have any further questions.