Promote the charter
How to inform, support and empower your customers and staff to seek help, if they need it.
How to use your charter resource pack
When you sign the charter, you will receive a resource pack containing window stickers, posters and leaflets. These materials help you show customers that you are part of the charter and are committed to creating a safe space.
Seeing these messages can reassure customers and encourage them to seek help if they need it. It will also potentially deter perpetrators as they will know that unsafe or predatory behaviours will be reported.
Regular communication also helps staff understand what is expected of them. Your resource pack includes a staff room poster that highlights the key messages of the charter.
How to promote your commitment to safety
There are many ways to promote your commitment to safety, including:
- Social media
- Your website
- Posters and signage
- Staff briefings at the start of shifts
- Customer communications
How to communicate safety messages effectively
If you’d like to promote specific messages, such as how people can report to staff, it is important to consider a variety of factors when creating them.
- Tell people what you're doing to make your venue safer. Such as staff training, CCTV or safety policies. Place posters where people can easily see and read them - on the back of toilet doors, near the bar, at entrances and exits.
- Explain why safety matters to you. Make statements such as, 'Everyone deserves to feel safe when they're out.'
- Make it clear how people can report concerns or get support. Make statements such as, 'If you feel unsafe, please speak to a member of staff or contact us by phone, email or text.'
- Signpost relevant campaigns and support services. These can include Ask for Angela, Ask for Clive, sexual violence support services, hate crime reporting and support services.
What not to do
Do not victim blame. Avoid safety campaigns that target women and the ways they can keep themselves safe, this implies that it is down to women to make a conscious effort, when in fact the focus should be on the perpetrator.
Do not treat violence as something that occurs naturally. All violence is preventable.
Do not use shock tactics or graphic imagery. This can potentially retraumatise victims and survivors.