Don't drink or drug drive

As excitement builds for the World Cup, we are urging fans to think ahead and avoid driving if they plan to drink. With thousands expected to watch the matches in pubs, bars, and at home with friends, we are warning that one impaired decision behind the wheel can have life‑changing consequences.

Know the facts

In 2024, more than 1,600 people were arrested in Liverpool for drink or drug driving, and 36 collisions in the city were linked to impairment. Of those, more than half involved alcohol impairment.

Data shows that people aged between 40 and 49 years old were most likely to be impaired drivers, with men more likely to be found drink or drug driving than women.

Nationally, 1 in 6 fatalities on the road were found to have been caused by drink driving.

Know your limits

The alcohol limit for drivers in England is 35 micrograms per 100 millilitres of breath. How many drinks this translates to will be different for each person and can be affected by weight, age, sex and metabolism as well as stress levels, type of alcohol and food intake.

Review of the law

As part of its new Road Safety Strategy, the Government has announced a review of drink and drug driving laws.

The review will consult on taking tougher action on drink driving by lowering the drink drive limit in England and Wales, including an even lower limit for novice drivers, along with a review the penalties and mandatory training for drink and drug driving offences.

The plea supports the Liverpool City Region Road Safety Strategy’s ambition to achieve Vision Zero by 2040 – a goal to eliminate avoidable deaths and serious injuries on the city’s roads in the next 15 years.

Call It! Enjoy More, Drink Less!

Our Call It! Enjoy More, Drink Less initiative encourages people to recognise when they’ve had enough and look out for their mates.

By promoting simple choices, like planning a safe journey home, the approach helps keep nights out enjoyable while reducing alcohol-related harm.