Avoid the mourning after

More than 1,600 drivers were arrested in Liverpool last year for drink or drug driving. And there were 36 road traffic collisions attributed, at least in part, to drink or drug driving in the city in 2024 – 58% involved alcohol impairment, while in 42% of incidents drug impairment was a factor.

The most prevalent age group was people between 40 and 49 years of age. Males represent a significantly higher proportion of impaired drivers.

Now Liverpool City Council is urging drivers to ‘avoid the mourning after’, warning people to make responsible choices and never drive under the influence of alcohol or drugs.

Merseyside Police’s Operation Limit

The campaign aligns with Merseyside Police’s Operation Limit, an enhanced enforcement initiative targeting impaired drivers. Operation Limit is a key component of the 2040 Vision Zero strategy, which aims to eliminate all road deaths and serious injuries across Merseyside by 2040.

Driving while impaired carries serious consequences, including imprisonment, heavy fines, and mandatory driving bans. Long-term impacts can include a criminal record, increased insurance costs, and barriers to employment and travel.

Liverpool City Council is committed to protecting all road users and preventing the heartbreak caused by impaired driving. The message is clear: 'If you drink a little, you risk a lot. Let’s work together to make our roads safer this summer'.